Where does the journey start?
A URL, page or business state that can be identified clearly.
How it works
Frame a critical journey around its expected business outcome
Starting point, decisive steps, final outcome and failure impact: four inputs make it possible to assess a useful monitoring scope.
Assessment framework
From the priority journey to a clear scope
The aim is to describe what matters to the business before deciding what should be monitored.
- 01
Choose a critical journey
Start with a journey whose failure would have a clear operational or commercial impact.
Sign-in, search, cart, subscription or form submission: one well-defined journey is enough to begin.
- 02
Define its two boundaries
State the starting point and the final outcome that confirms the journey has genuinely succeeded.
These boundaries keep the assessment from stopping at the availability of an isolated page.
- 03
Name the decisive steps
List the steps where a blockage, unexpected outcome or degradation deserves the team’s attention.
The framing focuses on expected business outcomes rather than an exhaustive list of technical details.
- 04
Qualify the impact of failure
Explain who is affected and what the team needs to understand when a disruption is observed.
This context helps assess the monitoring scope and the appropriate level of support.
Prepare the conversation
Four useful answers to get started
You do not need a complete specification. These answers are enough for an initial assessment.
What outcome confirms success?
The page, message or final state the user is expected to reach.
Which steps cannot be ignored?
The moments in the journey that genuinely determine whether it succeeds.
What is the impact of disruption?
The potential effect on users, operations or the business.
Frequently asked questions
Do we need to document the entire site before starting?
No. The assessment can start with one critical journey whose starting point and final outcome are clearly defined.
How should we choose the first journey to assess?
Prioritise the one whose failure would have the clearest impact on users, operations or the business.
Who should take part in the framing?
The person who knows the expected business outcome and, depending on the context, the relevant digital, e-commerce, product, QA or production teams.
Which journey should you assess first?
Share its starting point, expected outcome and the possible impact of failure. We will frame the steps to monitor with you.